Principles of Personal Data Processing

Personal Data Protection

If you are our customer, newsletter subscriber, or website visitor, you entrust us with your personal data. We are responsible for protecting and securing it. Please familiarize yourself with our personal data protection policy, principles, and your rights related to the GDPR (General Data Protection Regulation).

Who is the Data Controller?

We are EGT Express CZ, s.r.o., company ID: 62301951, based at Olomoucká 1001, 783 53 Velká Bystřice, Czech Republic, registered with the Regional Court in Ostrava under file number C 7879. We process your personal data as the controller, determining how, why, and for how long personal data will be processed and selecting other processors to assist us in this processing.

Contact Information

If you wish to contact us during the processing of your data, you can reach us at:

  • Phone: +420 585 716 399
  • Email: sales@egtexpress.com

Declaration

We declare that, as the controller of your personal data, we comply with all legal obligations required by applicable legislation, including the Data Protection Act and GDPR. Specifically:

  • We will process your personal data only on a valid legal basis, particularly legitimate interest, contractual performance, legal obligation, or your consent.
  • We fulfill the information obligation under Article 13 of the GDPR before starting to process personal data.
  • We will support and allow you to exercise your rights under data protection laws and GDPR.

Scope of Personal Data and Processing Purposes

We process the personal data you provide to us for the following purposes:

  • Service Delivery and Contract Fulfillment:

Your personal data, such as email and phone number, is necessary for fulfilling contracts.

  • Accounting:

If you are a customer, we need your personal data (billing information) to comply with legal obligations for issuing and recording tax documents.

  • Marketing – Newsletter Distribution:

We use your personal data (email, name, gender, interactions with our emails) for direct marketing purposes – sending business communications. If you are a customer, we rely on legitimate interest, assuming you are interested in our updates, for up to 5 years after your last order. If you are not a customer, we send newsletters only based on your consent, for up to 5 years after you grant it. You can withdraw your consent at any time using the unsubscribe link in each email.

  • Advanced Marketing with Consent:

With your consent, we may send offers from third parties or use your email for remarketing and targeted ads on platforms like Facebook, Instagram, LinkedIn, Google Ads, and Sklik for up to 5 years. Consent can be withdrawn via our contact details.

  • Event Documentation – Live Events (e.g., training, conferences):

We retain your personal data for statutory limitation periods unless a longer retention period is required by law or stated otherwise.

Data Security and Protection

We protect your personal data to the maximum extent possible using modern technologies. We have implemented and maintain technical and organizational measures to prevent misuse, damage, or destruction of your personal data.

Sharing Personal Data with Third Parties

Your personal data is accessible to our employees and collaborators. For specific operations, we use third-party services specializing in data security and processing, including project management, direct marketing, and accounting platforms.

Data Transfers Outside the EU

We process data exclusively within the EU or countries ensuring an adequate level of protection as per the European Commission.

Your Rights Regarding Personal Data

You have several rights regarding personal data protection. To exercise any of these rights, contact us at sales@egtexpress.com.

Right to Information
This right is fulfilled by this informational page detailing the principles of personal data processing.

Right to Access
You can request information at any time, and we will provide evidence within 30 days regarding what personal data we process about you and why.

Right to Rectification and Amendment
If anything about your personal data changes or if you find it inaccurate or incomplete, you have the right to request its correction or amendment.

Right to Restrict Processing
You can use this right if you believe we are processing incorrect data, suspect that our processing is unlawful but do not wish to have all the data deleted, or if you have objected to the processing.
You can restrict either the extent of personal data or the purpose of processing. (For example, by unsubscribing from newsletters, you limit processing for the purpose of sending business communications.)

Right to Data Portability
If you wish to transfer your personal data to someone else, we will proceed in the same way as when exercising the right of access—except that the information will be provided in a machine-readable format. This requires at least 30 days.

Right to Deletion of Your Data from Our Database ("Right to Be Forgotten")
You also have the right to have your data deleted. If you wish to exercise this right, we will delete all your personal data from our system and the systems of any third-party processors or backups. We will need 30 days to ensure the deletion.

However, in some cases, we are legally required to retain certain data, such as tax invoices, for the period specified by law. In such cases, we will delete all personal data not covered by these legal obligations. You will be informed via email once the deletion is complete.

Right to Lodge a Complaint with the Office for Personal Data Protection
If you believe that we are processing your personal data unlawfully, you have the right to file a complaint with the Office for Personal Data Protection at any time. However, we would appreciate it if you first notify us of your concerns, so we can address and rectify any issues directly.

Unsubscribing from Newsletters and Business Communications
If you are a customer, we send newsletters, articles, and information about products or services based on our legitimate interest.

If you are not a customer, we only send such content based on your consent.
In both cases, you can unsubscribe by clicking the unsubscribe link included in every email.

Confidentiality

Rest assured that our employees and collaborators who process your personal data are required to maintain confidentiality about personal data and the security measures in place. This confidentiality obligation continues even after the contractual relationship with us ends. Your personal data will not be disclosed to any third party without your consent.

Cookies

When browsing our website, we record your IP address, how long you spend on the site, and the page from which you arrived. We consider the use of cookies for measuring website traffic and customizing the display of web pages a legitimate interest of the data controller, as we believe it enables us to offer you even better services.

Why We Use Cookies

EGT Express CZ, s.r.o. (ID: 62301951), with its registered office at Olomoucká 1001, 783 53 Velká Bystřice, Czech Republic, and registered with the Regional Court in Ostrava under file number C 7879, operates the website www.egtexpress.com. EGT Express CZ, s.r.o. acts as the data controller and uses cookies on its website for the following purposes:

  • Measuring website traffic, creating visitor statistics, and analyzing user behavior on the site.
  • Ensuring the website functions correctly.
  • Optimizing advertisements on social networks (e.g., Facebook).
  • Optimizing advertisements on platforms like AdWords and Sklik.

This Involves the Processing of Personal Data

The collection of cookies for the purposes listed above is considered the processing of personal data. Such processing is legally justified under Article 6(1)(f) of Regulation (EU) 2016/679 of the European Parliament and Council on the protection of natural persons regarding personal data processing and the free movement of such data (the "Regulation").

It’s in Your Hands

You can use the website in a mode that does not allow the collection of visitor data. This mode can be set in your browser. Based on Article 21 of the Regulation, you can also object to data collection by sending your objection to the contact address of EGT Express CZ, s.r.o. or by email at sales@egtexpress.com. Your objection will be evaluated within 30 days of receipt. Cookies essential for website functionality will be stored only for as long as necessary to operate the site.

What We Can’t Guarantee

If you object to the processing of technical cookies essential for the website’s functionality, we cannot guarantee the full operation and compatibility of the website.

Cookies collected to measure website traffic, create visitor statistics, and analyze user behavior are evaluated as aggregated and pseudonymized data. This means that identifying an individual would require significant technical effort.

Data Is Evaluated as a Whole

Cookies used by EGT Express CZ, s.r.o. for optimizing advertisements on social networks (e.g., Facebook), AdWords, and Sklik are also evaluated in aggregated and pseudonymized form.

You Can Withdraw Your Decision

Cookies for advertising purposes are processed based on your consent, which is granted for the duration specified for each marketing cookie. You can withdraw your consent to the collection of cookies for marketing purposes at any time by changing the settings in your web browser.

Additional Data Processors

Please note that collected cookies are also processed by the following data processors:

  • Google Analytics, Google Ads, Google Tag Manager (Google Inc., USA)
  • Facebook Inc. (California, USA)
  • LinkedIn Corporation (Sunnyvale, USA)
  • Twitter (San Francisco, California, USA)
  • Sklik (Seznam.cz, Prague, Czech Republic)
  • Leady.cz (Imper, Prague 5, Czech Republic)

These data processors handle cookies in accordance with their contractual terms, which you can find on their respective websites.

Your Rights

You have the right to request information from EGT Express CZ, s.r.o., about the personal data they process about you. You may also request a copy of this data. Additionally, you have the right to access your personal data, have it updated or corrected, or request restrictions on its processing.

You can request the deletion of your personal data. EGT Express CZ, s.r.o., will comply with your request unless it conflicts with applicable legal regulations or the company’s legitimate interests.

If personal data is processed based on your consent, you have the right to request the transfer of such data.

In case of doubts about compliance with obligations related to personal data processing, you have the right to contact EGT Express CZ, s.r.o., the Office for Personal Data Protection, or ultimately, a court.

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